ICONOTUR | Instituto para el Conocimiento del Turismo

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WHAT IS ICONOTUR?

ICONOTUR, Institute for the Knowledge of the Tourism,
was created on January 1, 2000 by Pau Morata.
Its mission is to develop specializing activities
of professional advice, education & in company
training and information about travel & tourism industry
that satisfies the requirements of its clients.

AREAS OF ACTION

· Analysis of the travel & tourism environment and industry
· Travel & tourism strategy and strategic choices
· Positioning and/or repositioning of travel & tourism companies
· Redesign of tourist products
· Differentiation
· Marketing communications applied on the travel & tourism industry
· Marketing focused to exhibitions
· TIC applied to the tourism

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